add
add® was born in 1999 with the desire to transform the vision of down outerwear: from a product aimed at responding only to practical needs to an aesthetically relevant element of the wardrobe.
This intention has led the search for fabrics and types of down processing capable of allowing the creation of warm and comfortable garments, that could be at the same time super-light and refined in the design. The men's and women's collections are designed to embrace different styles, from minimal moods to more conceptual forms, in the desire to develop a transversal concept of elegance.
add® is presented through 4 concepts designed to define its DNA: Lightness, a tangible feature of the product that at the same time evokes an attitude towards life. Design, in which form and functionality converge, conceived from a fashion point of view but not necessarily trendy. Value, meant as a quality that can last over time, and Embracing, a metaphor to indicate comfort, a sense of belonging, an affirmation of equality.